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Erika Meza (b.San Pedro, Paraguay, 1972)

Javier Lopez (b.Habana, Cuba, 1974)

As the 90s came to its end, Meza and Lopez worked in a variety of different media, a large portion of which contained a sharp political humour which invited the observer to reflect on the multiple social contractions produced by the relationship between indigenous cultures and the West. The creators often refer back to the design of socio-economic maps from which they derive what they call “The Poverty Market” into which they insert transitional variables that allow them to generate short-circuits through the construction of images. In 2011, For the Museum of Latin American Art (MOLAA), California USA, they presented the video “Making Marketing” (Haciendo Mercado) in which a Guarani Shaman, possessed by the spirit of Philip Kotler, spends three minutes offering strategic business solutions to his people to help them escape their poverty. Words and terms that do not exist in the indigenous language are cannibalised and digested by the Guarani. This process of appropriating the discourse of the Other can modify power games and therefore symbolically invert power relationships. Six months later, they took part in the exhibition “The Art Worlds Since 1989” at the ZKM museum in Karlshure, Germany, under the curatorship of Peter Weibel. On this occasion, their work “The Weight of Memory” was selected, a large scale print parodying representative conventions of anthropological photography. T ... view more »

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